The Campaign had its public launch with the 2010 Downtown San Diego Registry Week from September 19 through September 24, 2010. During that week, volunteer survey teams comprised of 240 people systematically canvassed every part of downtown and counted 1,040 homeless people – 737 of whom participated in a detailed survey that used the 100,000 Homes Campaign’s Vulnerability Index to identify people at high risk of dying if they remain homeless.
The goal of Phase 1 was to end homelessness for 125 people identified during the Downtown San Diego Registry Week over a fifteen month period from September 2010 to December 2011. Fifteen percent, or 146 people, of the downtown street homeless population was housed during Phase 1.
The San Diego Housing Commission (SDHC) awarded 125 federal housing vouchers to provide dedicated, permanent supportive housing for homeless individuals, including veterans. SDHC administers these resources on behalf of the U.S. Department of Housing and Urban Development (HUD) and the Veterans Affairs Supportive Housing (VASH) program. Additional case management and service resources were provided from the County of San Diego through Mental Health Systems, Inc. (MHS), the Community Research Foundation (CRF), and the San Diego Healthcare System of the U.S. Department of Veterans Affairs. Organizational support was provided by Civic San Diego (formerly known as Centre City Development Corporation) and in-kind services were provided by the Campaign Coordinator, LeSar Development Consultants.