PRESS RELEASE: Campaign Achieves Major Milestones

Campaign Achieves Major Milestones and Significant Progress in Ending Homelessness 

Becomes Member of 2.5 Percent Club and Celebrates Three Year Anniversary 

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San Diego, CA (July 18, 2013)The Campaign to End Homelessness in Downtown San Diego is pleased to announce significant milestones in its work to end homelessness. Today, the Campaign has become a member of the 2.5 Percent Club, and the Campaign is celebrating its third anniversary.

The 2.5 Percent Club is part of the 100,000 Homes Campaign, and consists of an exclusive group of communities that have achieved significant progress in ending homelessness.  Members of the 2.5 Percent Club are deemed to be “high-performing” and “on track to end homelessness” by the national 100,000 Homes Campaign.

For four months in a row now, our community has housed homeless people at an average of 2.5% of San Diego’s baseline chronic and vulnerable homeless populations.

“Achieving this milestone is remarkable,” stated Robin Madaffer, Co-Chair of the Campaign to End Homelessness in Downtown San Diego.  “This is the difference between talking about ending homelessness and actually doing it!”

Becky Kanis, 100,000 Homes Campaign Director, stated “We are thrilled to welcome San Diego into the 2.5 Percent Club as one of the highest performing communities participating in the 100,000 Homes Campaign, and we’re counting on their leadership and expertise to help more communities make it in!

This month, the Campaign to End Homelessness in Downtown San Diego is also celebrating its third anniversary. The Campaign’s Leadership Team has been meeting monthly from July 2010 to July 2013 to work together to end homelessness in downtown San Diego.

Over 565 formerly homeless individuals have been taken off the streets due to the Campaign’s efforts. Mayor Bob Filner stated, “With our partners at the County, the VA, the San Diego Housing Commission, the Downtown San Diego Partnership, Connections Housing, and local service providers, San Diego is proving that we can create lasting solutions that can end homelessness.”

Rick Gentry, President and CEO of the San Diego Housing Commission stated, “I’m very proud that the San Diego Housing Commission has played a critical role in this campaign by directing 286 federal housing vouchers to assist homeless individuals and veterans. Partnerships are essential to ending homelessness. We look forward to continuing our partnership in this campaign.”

The Campaign is now ready to scale up our successful strategies and efforts. We aim to completely end homelessness for the remaining people that live on the streets of downtown San Diego.  The Campaign aspires to reach this goal by 2015.

“With our unprecedented level of collaboration and coordination of resources, the Campaign to End Homelessness in Downtown San Diego is demonstrating that, working together, the San Diego community can house, support, and end homelessness,” said County Supervisor Greg Cox, Chairman of the Board of Supervisors.

About The Campaign to End Homelessness in Downtown San Diego

The Campaign is a collaborative funding effort and an effective place-based strategy to end homelessness in downtown San Diego. It is a part of the National 100,000 Homes Campaign that has housed over 50,000 people since July 2010, and is guided by a local Leadership Team with more than 60 members, including key partners from:

  • The U.S Department of Veteran Affairs San Diego Healthcare System;
  • The County of San Diego and its Health and Human Services Agency;
  • The City of San Diego and its two agencies, the San Diego Housing Commission and Civic San Diego;
  • LeSar Development Consultants, the Campaign initiator and neutral convener;
  • United Way of San Diego County, the County’s regional leadership entity on ending homelessness; and
  • Individual and corporate donors, downtown business leaders, elected officials, public safety officers, hospitals and health clinics, local universities, philanthropy, advocates for veterans, and experts in affordable housing, supportive services, homelessness, and workforce development.

The Campaign’s mission is to end homelessness downtown with the strategy of moving the most vulnerable members of our community off the streets and into permanent affordable housing and linking them to rental assistance and supportive services.  This Housing First model is a nationally proven strategy for the homeless to leave the streets, achieve housing stability, and become integrated members of San Diego’s community.

For more information, visit, or “like” the Campaign on Facebook.


Gretchen Kinney Newsom

LeSar Development Consultants

(619) 236-0612 x106

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